As Social Media Manager for Zelis, you will lead all operations related to Zelis' presence across social media to increase brand awareness through dynamic, digital storytelling . You'll manage an editorial calendar built strategically in partnership with Brand, Content, and Business Marketing teams with the intent of reaching healthcare decision makers, industry analysts, influencers, media, and future hires.
In this role, you'll analyze engagement, conversation, and sentiment data to report on momentum, identify trends, manage brand reputation, and build an online community. You'll lead, manage, and report on the success of our associate advocacy program using an integrated platform. You'll also assist our leadership in developing and expanding their online social presence.
Responsibilities
Modernize the company's social media strategy with a focus on ways to disrupt the status quo and to elevate our unique position in the market
Elevate the brand and cultivate community through social media, such as LinkedIn, X, Facebook, YouTube, etc., by curating and creating content for Zelis accounts as well as interacting with industry and associate social content
Foster an advocacy program that translates to brand awareness by training and enabling Zelis associates on how to use social media effectively and maintain a library of shareable content
Own and amplify the brand through social media by taking an active role in identifying and amplifying the voice of the customer on social channels
Set and report on key performance indicators (KPIs) for social media to measure the performance of posts and identify trends from engagement data
Amplify the personal brand of leadership by assisting the Executive and Senior Leadership in optimizing their social accounts and presence online
Make recommendations of beneficial changes and/or new platforms that are relevant to the company's marketing activities to leadership
Analyze trends in follower acquisition as a way to interpret the effectiveness of the program and to help tailor the content strategy to reach specific audiences
Maintain social media guidance for associates
Requirements
7+ years of experience in using and managing social media and listening software, working cross-functionally to develop a business-led program strategy, developing highly engaging content and/or campaigns for LinkedIn and other platforms, and reporting on social media outcomes. Experience working in an in-house, corporate environment is a plus
Energized by creative storytelling and brings brilliant interpersonal and communication skills to help craft engaging digital content for social media
Ability to organize tasks to meet deadlines and manage time effectively while overseeing several priorities and projects
Ability to conduct self-guided research to identify trends and opportunities for social conversations, and ability to synthesize data into insights
Growth orientation and desire to learn and grow in role/responsibilities over time
Collaborative style in a fast-paced environment, highly adaptable and agile while remaining positive
Preferred Qualifications
Bachelors' degree in English, Journalism, Communications is preferred, but not required
#J-18808-Ljbffr
...Recognized Multi-Family Developer Looking to Bring on a Lead Superintendent! Large Bonuses; Best in Class Benefits! This Jobot Job is... ...Apply if you meet this criteria: 5+ years experience in Construction Field superintendent Extensive experience with ground up...
...compensation. Find Your Passion and Purpose as a Home Health Physical Therapist Reimagine Your Career in Home Health As a medical... ...employed in a clinical role Must be a licensed driver who can travel to all business locations Come As You Are At...
...data into our wholesale inventory management software. Company Description Founded in 1994, SKC and Sons, Inc. owns and operates fashion brands and a private label business serving customers such as Anthropologie and Nordstrom. Company Description Founded in 199...
...and the goal of Moving Health Forward for you and our patients. Work where you matter. You Belong at Avera: Competitive pay,... ...supports the hospital's goal of excellence in patient care in a Christian, caring environment by facilitating positive employee relations...
...Overview Work Shift Third (Nights) (United States of America) Sentara is currently hiring an Emergency Department Technician (ED Tech) This is a full-time position with third (night ) shift hours located in Norfolk, VA. Job Requirements: * High School Grad...