Social Media Manager Job at Zelis Healthcare, Trenton, NJ

cmtWcHVxRGhEUnFjZENibm16dElKN2RpaEE9PQ==
  • Zelis Healthcare
  • Trenton, NJ

Job Description

As Social Media Manager for Zelis, you will lead all operations related to Zelis' presence across social media to increase brand awareness through dynamic, digital storytelling . You'll manage an editorial calendar built strategically in partnership with Brand, Content, and Business Marketing teams with the intent of reaching healthcare decision makers, industry analysts, influencers, media, and future hires.

In this role, you'll analyze engagement, conversation, and sentiment data to report on momentum, identify trends, manage brand reputation, and build an online community. You'll lead, manage, and report on the success of our associate advocacy program using an integrated platform. You'll also assist our leadership in developing and expanding their online social presence.

Responsibilities

Modernize the company's social media strategy with a focus on ways to disrupt the status quo and to elevate our unique position in the market

Elevate the brand and cultivate community through social media, such as LinkedIn, X, Facebook, YouTube, etc., by curating and creating content for Zelis accounts as well as interacting with industry and associate social content

Foster an advocacy program that translates to brand awareness by training and enabling Zelis associates on how to use social media effectively and maintain a library of shareable content

Own and amplify the brand through social media by taking an active role in identifying and amplifying the voice of the customer on social channels

Set and report on key performance indicators (KPIs) for social media to measure the performance of posts and identify trends from engagement data

Amplify the personal brand of leadership by assisting the Executive and Senior Leadership in optimizing their social accounts and presence online

Make recommendations of beneficial changes and/or new platforms that are relevant to the company's marketing activities to leadership

Analyze trends in follower acquisition as a way to interpret the effectiveness of the program and to help tailor the content strategy to reach specific audiences

Maintain social media guidance for associates

Requirements

7+ years of experience in using and managing social media and listening software, working cross-functionally to develop a business-led program strategy, developing highly engaging content and/or campaigns for LinkedIn and other platforms, and reporting on social media outcomes. Experience working in an in-house, corporate environment is a plus

Energized by creative storytelling and brings brilliant interpersonal and communication skills to help craft engaging digital content for social media

Ability to organize tasks to meet deadlines and manage time effectively while overseeing several priorities and projects

Ability to conduct self-guided research to identify trends and opportunities for social conversations, and ability to synthesize data into insights

Growth orientation and desire to learn and grow in role/responsibilities over time

Collaborative style in a fast-paced environment, highly adaptable and agile while remaining positive

Preferred Qualifications

Bachelors' degree in English, Journalism, Communications is preferred, but not required

#J-18808-Ljbffr

Job Tags

Similar Jobs

Jobot

Construction Superintendent - Multi-Family Projects Job at Jobot

 ...Recognized Multi-Family Developer Looking to Bring on a Lead Superintendent! Large Bonuses; Best in Class Benefits! This Jobot Job is...  ...Apply if you meet this criteria: 5+ years experience in Construction Field superintendent Extensive experience with ground up... 

AccentCare

Physical Therapist - PT Job at AccentCare

 ...compensation. Find Your Passion and Purpose as a Home Health Physical Therapist Reimagine Your Career in Home Health As a medical...  ...employed in a clinical role Must be a licensed driver who can travel to all business locations Come As You Are At... 

SKC & Sons Inc

Showroom Assistant Job at SKC & Sons Inc

 ...data into our wholesale inventory management software. Company Description Founded in 1994, SKC and Sons, Inc. owns and operates fashion brands and a private label business serving customers such as Anthropologie and Nordstrom. Company Description Founded in 199... 

Avera Sacred Heart Hospital

Radiology Technologist (ARRT) - Full-time Job at Avera Sacred Heart Hospital

 ...and the goal of Moving Health Forward for you and our patients. Work where you matter. You Belong at Avera: Competitive pay,...  ...supports the hospital's goal of excellence in patient care in a Christian, caring environment by facilitating positive employee relations... 

Sentara Healthcare

ED Tech Job at Sentara Healthcare

 ...Overview Work Shift Third (Nights) (United States of America) Sentara is currently hiring an Emergency Department Technician (ED Tech) This is a full-time position with third (night ) shift hours located in Norfolk, VA. Job Requirements: * High School Grad...