Job Description
Wage Range: $50K-$100K CLOSING DATE: OPEN UNTIL FILLED. JOB SUMMARY Works closely with the marketing team to coordinate public and media relations for the Wildhorse enterprises using traditional and digital channels.Includes community service activities; maximizes returns on donations and sponsorships; communicates information designed to keep the public informed of Wildhorse Resort & Casino activities and accomplishments. Acts as a liaison for Wildhorse Foundation.
ESSENTIAL JOB FUNCTIONS :
- Ensures customer satisfaction through prompt, efficient, and friendly service.
- Writes and distributes interesting and effective press releases that generate media coverage.
- Identifies and coordinates speaking engagements and networking opportunities for key personnel.
- Creates and maintains close relationships with editors, journalists, freelance writers, news teams, etc.
- Develops and keeps up-to-date a media list as well as targeted sub-lists.
- Provides photography, footage, artwork, etc., as needed to support news stories, editorials, and other coverage.
- Arranges and coordinate media interviews and coverage of events on and off the property.
- Assists Marketing Director and Marketing staff in creating newsworthy media events, on and off the Resort.
- Works with Wildhorse Marketing Director to develop a PR plan and coordinate the PR strategy into marketing activities and other image-enhancing opportunities.
- Works with Advertising Manager to create and produce materials as needed.
- Develops strategic public relations plans, media events, and announcements related to property-specific initiatives and objectives.
- Ensures sufficient publicity and media coverage for Wildhorse Enterprises.
- Attends and supports various charity and sponsorship events within the community/ on property.
- Conducts media interviews, and professionally appears on-camera and on-air for radio.
- Coordinates on-site filming of television shows, feature films, news programs, photo shoots, media familiarization trips, executive interviews, and radio remotes.
- Coordinates in-house photographer and videographer for media-related events.
- Drafts and distributes press releases; media follow-up calls to garner coverage. Develops talking points and interview preparation.
- Attends regularly scheduled property meetings with marketing and operations teams to determine relevant content for media outreach and develop a strategy for programming.
- Prepares and monitors the annual budget, monthly budget justification, and projections.
- Develops and implements a strategic plan for awarding donations.
- Reviews and response to requests for donations according to donation strategy.
- Assists with Wildhorse Foundation work as directed.
- Develops and implements strategic plans for sponsorships, including opportunities to cross-promote.
- Reviews and responds to requests for sponsorships according to sponsorship strategy.
- Plans and attends all on and off-property press events including red carpets, grand openings, player events, concerts, celebrity appearances, nightlife opportunities, etc.
- Complies with regulatory laws, employee handbook, department policy and procedures, safety codes, etc.
- Promotes internal guest service standards through courteous and respectful behavior.
- Other related duties as assigned.
PROMOTES WRC QUALITY SERVICE STANDARDS: SAFETY: Ensuring a safe experience by protecting the welfare of all.
INTEGRITY: Expecting personal accountability at every level.
COURTESY: Creating an exceptional customer service experience for everyone.
TEAM: Functioning together to create a cooperative and positive experience.
SHOW: Providing flawless experience -a clean and cared-for resort.
SUPERVISORY AUTHORITY :
- None.
SIGNATORY ABILITY :
- DEBs.
- Budgets.
ACCESS TO SENSITIVE AREAS :
- Marketing secured storage.
MINIMUM QUALIFICATIONS :
- Bachelor's degree in Marketing, Communications, or related field AND two (2) years related experience, OR, five (5) years of experience in Public Relations, Marketing, or Advertising at the exempt level.
- Demonstrates excellent oral and written communication and interpersonal skills.
- Computer literate in word processing and Excel.
- Extensive experience using the Internet and e-mail.
- Experience supervising professional resources such as ad agencies, direct mail houses, etc.
- Requires a High-Security Gaming License clearance.
- Must be at least 21 years of age.
PREFERRED QUALIFICATIONS :
- Two (2) years of Tribal Gaming experience in the Marketing Department, Casino Management, or Marketing Media.
- Experience planning and writing social media posts.
Job Tags
Freelance, Remote job,