Marketing Platform, E-commerce Manager Job at Crisis Prevention Institute, Milwaukee, WI

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  • Crisis Prevention Institute
  • Milwaukee, WI

Job Description

Our Story:
Crisis Prevention Institute Inc. is the worldwide leader in evidence-based de-escalation and crisis prevention training, and dementia care services. Since 1980, we've helped train more than 15 million people within service-oriented industries, including education, healthcare, behavioral health, long-term care, human services, security, corrections, corporate, and retail.

At CPI, we are dedicated to changing behaviors and reducing conflict for the Care, Welfare, Safety, and Security of everyone. We believe in the power of empathy, compassion, and meaningful connections. We believe personal safety and security are the antidotes to fear and anxiety. It's a philosophy that is central to everything we do, and traces back to our beginning. It is what defines and differentiates us, and informs our core beliefs.

As a member of the team, you can expect to:
  • Make a difference through your work - You'll be proud to tell your family and friends about what you do.
  • Gain significant career experience only obtained within a fast-growing organization - Entry-level roles through executive leadership.
  • Feel fulfilled and have fun - We work hard but make the time to build meaningful relationships and celebrate the wins.
The Role:
The Marketing Platform, E-commerce Manager is responsible for the end-to-end management of Crisis Prevention Institute's global ecommerce platform, Optimizely Commerce Connect. In this role, you will drive e-commerce enhancement projects through the conception, execution, and maintenance stages, collaborating with Marketing, Finance, Software Engineering, Business Applications, Infrastructure, Customer Care, and other partnership teams to deliver a holistic and frictionless experience for CPI's customers. Additionally, this position will establish and maintain best practices for e-commerce functionality and workflows, providing leadership, training, and technical support.


What You Get To Do Everyday:
  • Oversee the day-to-day global operations of CPI's Optimizely Commerce Connect, ensuring smooth functionality and user experience.
  • Develop and manage documentation for global e-commerce roadmap (enhancements, maintenance, and content), governance, business rules, and standards.
  • Build and share global pipeline status reports for each release.
  • Establish permission and access criteria and govern access.
  • Lead and project manage e-commerce enhancements and roadmap initiatives by translating business objectives and design specifications into actionable user stories and backlog items while communicating considerations, progress, budget, and timelines to key stakeholders.
  • Manage operations and timelines for the Development team and other business teams associated with the platform.
  • Work with the Quality Assurance (QA) team to define acceptance criteria and coordinate testing efforts to ensure project specifications are met.
  • Work with internal teams and external partners to implement and manage integrations
  • Assist with developing and executing e-commerce strategies to drive traffic, conversion rates, and revenue growth.
  • Meet with internal stakeholders to understand their needs and requirements and educate them on platform capabilities.
  • Assist in integrating Optimizely Commerce Connect roadmap and enhancements to fully utilize the tool for best customer experience.
  • Work with the Product, Finance, and Logistics teams to manage the event and product listings, descriptions, pricing, and inventory.
  • Ensure accurate and up-to-date event and product information are displayed on the platform.
  • Monitor best practices around user interface/user experience (UI/UX) for e-commerce.
  • Work with the Design team and others to implement a UI/UX that enhances customer satisfaction and engagement.
  • Develop and monitor key performance indicators (KPIs).
  • Ensure a seamless, efficient customer experience on the platform.
  • Prioritize customer feedback by identifying pain points and collaborating with customer-facing teams (Customer care, Sales, Training) for continuous improvement.
  • Utilize data analytics to gain insights into customer behavior and buying behaviors.
  • Identify trends and recommend actionable strategies based on data analysis.
  • Make business decisions that are financially responsible, accountable, justifiable, and defensible in accordance with CPI policies and procedures.
  • Perform other position-related duties as assigned.

You Need to Have:
  • Bachelor's degree in computer science, information technology, marketing, or business administration
  • Five years of more of experience working with e-commerce platforms
  • Three years of more of experience working with sprint planning and boards (Azure, JIRA, etc.)
  • Three years of more of experience working with Agile methods and practices
  • Knowledge of e-commerce and how online businesses operate, including sales channels, inventory management, and customer service
  • Knowledge of e-commerce laws, regulations, and compliance requirements, such as data protection, consumer rights, and online payment security
  • Knowledge of essential web development and design
  • Knowledge of data analytics to track and interpret site traffic and sales metrics
  • Proficiency with Microsoft products, including Outlook, Word, Excel, PowerPoint, and Teams
  • Ability to manage multiple simultaneous projects, including continuous evaluation and re-ordering of priorities as business needs dictate
  • Ability to effectively present information and respond to questions from internal and external customers
  • Ability to work independently with limited oversight
  • Skilled at translating business vision into defined and prioritized user stories for the team's backlog
  • Excellent organizational and project management skills, with the ability to meet deadlines
  • Outstanding leadership skills with the ability to delegate responsibilities and authority effectively and to encourage individuals to decide how they will accomplish their goals and resolve issues
  • Well-developed interpersonal skills, negotiation, writing, speaking, and listening skills
  • Strong business acumen and strategic thinking ability
We'd Love to See:
  • Experience working with Optimizely Commerce Connect
  • Experience working with business-to-business (B2B) e-commerce
What We Offer:
  • $90,000 - $115,000 annual salary
  • Annual company performance bonus
  • Comprehensive benefits package
  • 401k
  • PTO
  • Health & Wellness Days
  • Paid Volunteer Time Off
  • Continuing education and training
  • Hybrid work schedule

Crisis Prevention Institute is an Equal Opportunity Employer that does not discriminate against any applicant or employee on the basis of age, race, color, ethnicity, national origin, citizenship, religion, diversity of thoughts and beliefs, creed, sex, sexual orientation, gender, gender identity, or expression (including against any individual that is transitioning, has transitioned, or is perceived to be transitioning), marital status or civil partnership/union status, physical or mental disability, medical condition, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state, or local law. The Company will consider qualified applicants with criminal histories for employment in a manner consistent with local and federal requirements. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, and general treatment during employment.

Job Tags

Local area, Worldwide,

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