Job Description

Responsibilities

• Serve as brand steward, ensuring Caliber Car Wash brand alignment with vision, values, and business objectives across internal teams and customer touchpoints.
• Partner cross-functionally to advance company strategy, drive internal culture and engagement through marketing-led programs, communications, and initiatives.
• Develop and execute integrated marketing strategies that drive sales, membership growth, and key performance metrics.
• Lead marketing analytics, customer insights, and ROI tracking across all channels to optimize revenue and engagement, while overseeing pricing and promotions at both market and site levels.
• Own digital and CRM strategy, including website, SEO/SEM, social media, reputation management, database integrity, segmentation, and lifecycle campaigns.
<> Lead e-commerce, loyalty, and retention initiatives to increase traffic, adoption, and lifetime value.
• Direct strategic partnerships and market research to maintain competitive advantage.
• Oversee customer support operations, including response standards, retention (save) efforts, refunds, and chargebacks.

Requirements

• Bachelors degree required (Marketing or related field preferred)
• MBA strongly preferred, or equivalent relevant experience
• 10+ years of progressive marketing experience, including leadership of integrated, digital-first marketing strategies across e-commerce, social media, search, digital advertising, CRM, and web analytics
• Demonstrated success leading teams and delivering measurable business and revenue results in a fast-paced environment
• Strong expertise in SEO, web analytics, paid digital media (e.g., Google Ads), and marketing performance measurement
• Proven B2C marketing experience, including customer segmentation, lifecycle communications, and influencer marketing
• Strategic and analytical mindset with a passion for building a best-in?class consumer brand
• Subscription or membership-based business experience preferred

Preferred

• Subscription or membership-based business experience preferred

Benefits

• Health Insurance
• Vision Insurance
• Dental Insurance
• 401K with Company Match
• Vacation Paid Time Off
• Flex Fridays
• On-Demand Pay
• Paid Sick Leave

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