Job Description

Job Description

Job Description

Department: Marketing Job Status: Full Time

FLSA Status: Exempt Reports To: Director of Marketing

Job Type: Non-Union

Work Schedule: Monday – Friday, evenings and weekends as needed

POSITION SUMMARY

The Brand Manager is a dynamic, analytical self-starter who will lead business execution on a day-to-day basis to drive growth and profitability. This individual will be integrated into daily operations to make decisions and drive action in support of the company’s goals and objectives.

The Brand Manager is responsible for leading key marketing initiatives including: annual brand plans, new product development, marketing & communication strategies and consumer & industry analyses. This individual is responsible for developing and executing product & promotional initiatives across a portfolio of brands to deliver on the needs of the consumer. Additionally, the Brand Manager is responsible for maintaining cross-functional relationships with both internal key stakeholders and external agency partners.

ESSENTIAL FUNCTIONS

Essential Duties & Responsibilities:

The following duties and responsibilities generally reflect the expectations of this position however are not intended to be all inclusive:

1. Lead and manage annual plans to deliver growth and profitability of HCC brands
2. Analyze data, including sales results, market research and category trends to identify business insights that inform strategies to unlock new opportunities
3. Lead project management process for new item development and commercialization
4. Develop and execute marketing communication plans and channel/customer marketing programs
5. Own the relationship with our internal cross-functional partners and external agencies
6. Understand and champion our brands with customers and internal stakeholders, including senior leadership
7. Assist sales teams with selling materials, syndicated data analysis and retailer presentations
8. Uphold a strict level of confidentiality
9. Maintain regular on-site attendance

Core Competencies:

• Quantitative, analytical focused with ability to analyze and manipulate data to uncover insights and provide actionable recommendations
• Excellent communication skills and ability to tell a comprehensive story
• Excellent project management and organizational skills with the ability to prioritize workload
• Strong leadership skills with the ability to effectively communicate and collaborate with cross-functional partners
• Self-starter, hands-on personality with a bias for challenging the status quo
• Exhibits a passion and intellectual curiosity to continuously seek out opportunities to strengthen and grow the business
• Collaborative with a focus on driving for excellence

Preferred Qualifications:

• Bachelor’s degree in marketing or related field; MBA preferred.
• 4+ years of experience in brand management and marketing, preferably in CPG
• Experience in project management, new product development and commercialization
• Experience analyzing syndicated data (IRI, Nielsen, SPINS, etc) with experience delivering actionable reporting and insights
• Experience developing & executing marketing programs such as: paid social and search, couponing, advertising and in-store display, etc
• Experience leading cross-functional teams and agencies
• Proficiency with Microsoft Office applications
• Valid driver’s license and safe driving record

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

Physical Demands:

The employee is required to stand, walk, reach with hands and arms and talk or hear. Pushing/pulling/lifting/carrying up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision and ability to adjust focus.

The job description is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills, and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the Company reserves the right to change this job description and/or assign tasks for the employee to perform, as the Company may deem appropriate.

Job Tags

Similar Jobs